DAG

David All
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Analysis: White House Emoji Strategy

During the 2024 State of the Union (SOTU) address, the White House implemented a smart, impactful and elevated digital engagement strategy that proved successful. Before the SOTU (welcome back!), I alerted my LinkedIn community with a spot-on analysis of the strategy. In summary, their digital engagement approach utilized a simple,

David All
Members Public

Top Six Things Marketers Need to Know About Google Plus

Google recently rolled out the Google Plus project, which seeks to make sharing online more like sharing in real life. Google Plus, already known by the shorthand "G Plus", takes the best features of Twitter and Facebook and combines them into one concise channel. Here are the top

David All
Members Public

Harnessing Brand Activism

It is not enough for brands to merely be online; they must empower and reward their activists through a smarter use of technology.

David All
Members Public

Six Things You Need to Know About the New Twitter

"Evolve or die." That's what Twitter CEO Evan Williams said information networks like his must do to stay relevant in today's revolutionary media world, and Twitter is evolving in a big way.

David All
Members Public

Top Five Ways to Use Facebook Places Effectively

This week, Facebook officially rolled out Facebook Places, its location-based service. This means that the time to get your strategy together for how to effectively use location to reach, engage, and empower brand activists is right now.

David All
Members Public

Visualize Data to Win Political Debates

The key to disseminating facts and figures that are vital to building support for an argument is through data visualization. Countless federal and local policies, especially the health care legislation, are being proposed and debated in Washington and across the country on an almost daily basis. Power players in these

David All
Members Public

The GOP Rises Online

The GOP has surpassed the Democratic Party online – just look at its innovative, direct media techniques responding to the president's first State of the Union address.

David All
Members Public

Introducing the Capitol Hill Tweet Watch Report

This week I'm rolling out a new product, the, a free daily email of important Tweets from Capitol Hill. This daily digest gets rid of the clutter and highlights the most important tweets coming from Capitol Hill.