I am the co-author of several social media guides that have been downloaded tens of thousands of times, and have been published or appeared in hundreds of publications, including The New York Times, CNN, Wired, Fast Company, Fox News, Washington Post, ABC News, The Huffington Post, PR News, and more primarily speaking about the role of the Internet in politics.






  • The Essential Guide to TwitterPublished in 2011, we wrote this free Essential Guide to Twitter — an update to our Twitter 101 Guide released in May 2009 — to better explain the benefits of the service, and to offer a few tips and tricks that you may find helpful for your organization and for you personally.
  • Pinterest 101 GuidePublished in 2012, this free Pinterest 101 Guide helps you better understand the value of Pinterest. Pinterest is currently invite-only, but invites are easy to get. Request one from a current user or at Pinterest.com and you’ll be part of the hottest online social community within days. Once you’re part of the “pin crowd,” this tip sheet will help you understand the platform.
  • Top Six Things to Know About Google+: When Google rolled out the Google+ project, which seeks to make sharing online more like sharing in real life, we published this free tip sheet.