Create Your Own Storycloud; Step-by-Step Instructions
To understand who you are, understand how you show up in your community. Specifically, what are the three words that viscerally describe you.
The resulting Storycloud is a Storygraphic you can use to bring more self-awareness to your life.
Here's how to make a Storycloud for your brand:
Production: I made my final Storycloud using Canva.com, a freemium design product that makes designing any graphic accessible.
Words: Use a spreadsheet to list and weight all the words that show up more than once.
Style (photo): Choose a photo which tells your story and gives you enough space to place words telling your story.
Style (type): Use one type throughout the entire piece -- consistency aids with storytelling by providing less distracting visuals and subtle style changes (like 'Love' in red and close to my heart) will make a larger impact.
The difference between a Wordcloud and a Storycloud
A Storycloud tells a story with intention. In this case, my story, or at least another side of my story. The visceral emotions, the feelings and experience of me are all placed with intention on a photo of me.
A Wordcloud visualizes information. Perhaps it's 'easier' to read a word cloud because the background is less cluttered? But who wants to read a word cloud? It's not a story that people are hungry to read. And if you select a background photo that is powerful, it can build an even broader and deeper brand with your audience.
How to Collect Data to Create Storyclouds? Ask.
I use a Google Form because it easily captures data in a Spreadsheet. Once you create your form, make sure you check your permissions to allow 'anyone with the link' to participate. Post on Facebook and you're off to the races.
Was this helpful? I would love to hear your feedback and see your Storycloud. Email me.